Studies by various research institutes show that almost 60% of consumers start their product research on manufacturers’ Websites. The majority of consumers would also like to buy online. Yet the Websites of many brand-name manufacturers do not offer a quick and easy way for customers to purchase products. A direct sales approach can lead to conflict with sales partners.
With the help of our sales tool Commerce Connector Online, brand-name manufacturers can guide potential buyers directly from the product pages of their Websites to online shops. Commerce Connector Online offers customers a simple way to order for items, increases retail revenues and strengthens the relationship between manufacturers and retailers.
Generate e-commerce revenues in collaboration with retail partners
Commerce Connector Online transforms brand-name manufacturers’ Websites into true sales channels and leads consumers directly to retail partners’ online shops – improving product sales and boosting revenues.
Unique service for potential customers
In the past, consumers had to search for product information on a manufacturer’s Website, and then trawl the Internet in search of a retailer that sold their desired product. Those days are gone. Now, potential buyers can move directly from the manufacturer’s Website to the retailer’s online shop where they can purchase the product – with just one click.
New customers for retailers
Potential buyers have already selected a specific brand and product on the manufacturer’s Website. That means Commerce Connector Online provides retailers hooked-up to the application with high-quality leads – and unparalleled conversion rates. Recent analysis confirms that purchase probability is up to 10 times higher in comparison to retailers’ conventional online-marketing measures.
Detailed analysis and evaluation
Detailed analysis and evaluation of the success of each product and online shop provide visibility into the performance of online activities and enable efficient management of the sales channel.
Available across Europe
Commerce Connector Online is available across Europe, where it is tailored to the specific requirements of various markets. Evaluations are possible in all major European languages.
C. & E. FEIN roll-out to Switzerland, Italy and Spain
16.08.2011 | Commerce Connector
The power tools manufacturer, headquartered in Bargau near Schwäbisch Gmünd, Germany, has rolled out Commerce Connector Online to a number of new countries for its Fein Multimaster website. Customers have been enjoying the benefits of ordering products directly over the Internet for several weeks now.
Opportunities abound
Apr 19, 2007 | Office Products International
In the latest issue of OPI, Katja Friedel, project manager at Weitclick, addresses the challenges and opportunities when it comes to online shopping in the office-supplies industry.